Like any other business in the world, you wouldn’t be able to survive in an eCommerce business without cash. A bad cash situation is a similar indicator as if any other part of your business were having problems. It generally shows a lack of monitoring and control. You know the saying: “You can’t manage what […]
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Yesterday I was having a conversation with one of my clients who sells knick-knacks in a Shopify store and he asked me about segmentation. In particular, he was wanting to know what the who-har was all about and why everyone is talking about segmenting your customers. My answer was to give him a scenario. Say […]
If you currently spend money on paid ads or have worked to get your organic search listings ranked, you are probably already seeing a bunch of visitors coming to your store but I am guessing it looks a little more like this? After spending all that cash and actually getting people to your store they […]
There’s a coffee shop I used to walk past every day. Outside a bus stop on a busy street. They are now closed down. I never really knew why they shut down but I can hazard a guess based on the fact I never saw anyone in there. One thing they didn’t do well is […]
Have you sat down at the beginning of the year and planned out the results you want to have by the end of the next 12 months? Have you found it hard to focus on getting those results for the entire year or have you had years where you have pivoted and changed direction because […]
Heres a three letter acronym that I have used for the longest time to help me keep going n the toughest of times. It may just help you too.