There’s a coffee shop I used to walk past every day. Outside a bus stop on a busy street. They are now closed down.
I never really knew why they shut down but I can hazard a guess based on the fact I never saw anyone in there.
One thing they didn’t do well is build up their visitor flow. They probably thought that since they were just outside a bus stop, they could just open up then people will just flock right in.
It’s back to the old adage “If you build it they will come”. It really doesn’t work that way. And especially online.
If they simply built up their visitor flow with a bit of purpose, they would be getting the sales they need to help pay for their growth plans. Make sense right?
It’s hard to do anything else if you are not getting enough visitors. If you can establish a good visitor flow, you are going to sell more just by default. You can also then start looking to
tweak your conversions etc.
Today, I wanted to talk to you about 3 ways you can flood your store with visitors.
When you boil it all down, there are only three sources of traffic you can send to your store. These are:
There are pros and cons for using any of the three and you should be aiming to use all three. But if you are only just starting to build your visitor flow, I find that Paid Ads gives you the best bang for your buck.
Most free traffic sources take time to build up. Like organic search or SEO. It will happen but it’s a slow process and one you don’t have much control over the results and timing.
Partner traffic can be one of your best sources as the visitors will already be warmed up by the time they get to your store. The downside to partner traffic is that you need to be a good connector. You need to be able to reach out and forge those partnerships before you will see any traffic coming your way.
The easiest place to start is with Paid Ads. You will see fast results and with the way the ad platforms are evolving, you will find it much easier to run your campaigns.
And to keep things simple at this point, you can start by choosing one of the main ad providers. Facebook is the go-to for most retail brands as it has the bigger reach. Start with Facebook and you can grow from there.
Filling your store is one of the projects I suggest you start with in my Accelerate book. I wrote the book to help e-commerce store owners to focus on a few projects that will deliver fast results and help them to reach a level of sales and automation where they can focus on growing their business beyond their wildest dreams. Click here to check out the Accelerate book here.