These days it’s getting tougher to sell direct to consumers, even through online stores.
With the ever-growing size of Marketplaces like The Iconic and Amazon taking on the world of online sales, it’s a no-brainer that as a brand, owner you need to be finding more and more places to be selling your wares.
For instance, have you seen the comeback of department stores online? The Iconic is a brilliant example of this. Just about everyone I ask who have bought on The Iconic would rather shop there to get their shoes, pants and even surf accessories like hand paddles to skim waves.
It’s a huge comeback for Department Store style buying. So much, I’m going to dedicate a whole article to this phenomena in the near future.
And it only takes a little creativity and a bit of business thinking to work out some really cool ways to sell more of your brand everywhere.
One place that is still really powerful is the local market. As I talk to more and more brand owners, I am seeing a growing trend that those that sell well online, are the same people getting out and selling in local markets.
Have you considered selling in local markets? If you have a little inventory, it’s certainly an option.
You can get set up quite easily with something like Square payments to take payments and you don’t even need to have all your inventory there. Maybe take one of everything in your store for people to see then you can use the Drop-Ship model to take payment from people and send them the goods via express post.
This works really well and especially for tourist type areas where people may not want to carry more stuff with them.
If you calculate the post into your margins and offer for free, you have an awesome offer that many people will take up.
That’s just one idea.
And you don’t have to work weekends at each market. By applying a little business know-how, you could get people who are great at retail sales and excited to sell. Work out a great commission for them. I challenge you to do the numbers just on this model and see how much you can expand your sales.
Now you can stick with just trying to sell direct to customers from your online store, or you can think about stretching out a little.
Another good place for you to sell your goods is through other peoples online stores. Did you know you could do that? We are developing a tool to help enable you to do so. If you want to hear about how this is possible, jump over to www.LetsCocbo.com and check out what we are up to.
So I challenge you today. Take 30 minutes and a pad of paper and see if you can come up with a few places you can sell your wares.
It doesn’t have to be all about Amazon ruling the world.
Just imagine what you can do with a few more sales channels like the ones we have just discussed.
Want to meet more people who you could collaborate with or just get some ideas from? Click here to join our Multi Marketplace Facebook group today.