Your Online Marketing Toolbox
If you feel overwhelmed by everything you need to set up in your online store, follow this article from top to bottom and get everything you need to market your store without a headache.
Just take it one step at a time and tick off each of the tools as I share with you how to install and configure each tool. Each tool has a link to the step by step instructions and will open in a new window. The article is designed this way to allow you to do one step at a time.
If you simply don’t have the time or find yourself stuck, why not grab a 5-our pack and get the Shiny Button team to do this for you. Click here to get a pack.
Be sure to only follow the basic steps on each help page. There are advanced steps and related configuration on each page but just ignore these unless we state. The goal here is to get you set up quickly without being overwhelmed.
Let’s get into it.
Google Tag Manager
GTM will make adding tags and pixels to your website so much easier. You may find it easier to get your WebMaster to do these steps for you but once done, you won’t need to muck about with your website to install tags or pixels.
Because you now have GTM installed, the remainder of these steps is so much easier.
The next tool for you is Google Analytics. Now there are many choices for analytics. Some free and some not but GA is the leading app at this time and is easy to set up and use. You don’t need to know all the ins and outs of Analytics but you should get it installed as soon as you can so it is recording. This way as you get more confident, you will have more data to see.
Install GA tag in GTM (use the Page View tag)
Google Ads Account
Google Ads is still the number 1 advertising platform and inside The eCommerce Academy, we show you how to set up a low-cost ad campaign that will get lots of visitors to your store. Follow these steps to get your Google Ads account set up.
Don’t choose Adwords Express. This will not give you the flexibility you need. Go through the first campaign setup and then pause the campaign. You won’t use it.
Now to get your Facebook advertising tools set up. As you are probably aware, there are millions of people hanging out on Facebook, providing a great opportunity to advertise to your target market. But be sure to do it the most cost-effective way. Start with our Fill Your Store project.
There is a drop-down menu half way down the page with steps to add to GTM
Snappa – Simple Banner Ads & Graphics
You will want to be creating great images and banners for your marketing and Snappa makes this a breeze. Click here to create a Free Snappa account (affiliate link) and see how easy it is to create graphics for your store.
HotJar – Site Tracking
One of the more advanced tasks you will want to do is record and review how people use your site. We use Heat Maps and Funnel Maps to do this. HotJar is one of the best tools to use and is Free to start out. Start your HotJar sooner than later to start gathering data.
Create a HotJar account (affiliate link)
Drip – Email Marketing
The workhorse of your marketing department is your email marketing tool. Be sure to pick a tool that is easy to use but also flexible enough to go beyond the basics. Drip is such a tool. Priced between the cheapest tools for starting out (MailChimp) and complex tools that handle very advanced targeting and segmentation.
With Drip you can integrate with every tool you need and still be able to configure it for event-driven automation without needing a university degree.
That’s it. That’s all the tools you will need. For now anyways. If you got this far you are now ready to complete some of our Small projects. Here are three suggested projects to do: